Look, who is tweeting… it is Microsoft

Microsoft has officially started using Twitter. When I checked just before writing this, they have around 4000 followers. But there are only 3 tweets so far and the last one is updated 7 hours ago.

Url: http://twitter.com/microsoft

It’s Twitter day at Microsoft, apparently. Not only did the software giant announce that it would start adding tweets to its Bing search results, the company actually started officially using Twitter today.

To be clear, Microsoft had a rather large presence on Twitter before through its various departments/products/services, but now it’s using the main  /microsoft account to tweet. The account is being run by its corporate communications team, consisting of four people.

Source: Washington Post

Microsoft has also decided to include tweets from selected profiles in its Bing search results.

Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres. This includes Tweets from folks from our own search technology and business sphere like Danny Sullivan or Kara Swisher as well as those from spheres of more general consumer appeal like Al Gore or Ryan Seacrest.

Source: Bing blog

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